Excerpt: Over the past decade, millennials have dominated marketing and industry conversation — and not without reason. Their buying habits, preferences and heightened understanding of the food industry demand our attention if we want to remain relevant. Yet, while we read and hear much about the millennial customer, we’ve turned a blind eye to one of our most loyal, and growing, consumer segments: U.S. Hispanics. Over the last two decades, no cultural or ethnic group has had a greater impact on the demographics of the United States than Latinos. There are about 59 million Hispanics in the United States today — 18 percent of the total U.S. population, its largest multicultural segment…

Read full report here.

Source: National Pork Board